Opportunities from the ‘Asian Century’
Dramatic growth in a succession of Asian economies over the past few decades has led to a significant rise in living standards together with a burgeoning middle class that is driving growth in consumerism. In turn, this is providing opportunities for many local brands to make inroads into global markets.
Other factors such as the increasing urbanisation of populations across the Asian region; government support for research and innovation; the rapid take-up and development of communication and information technologies; and Asia’s resilience during the global financial crisis, underscore its position as the leader of global economic growth – a position it may well hold for decades to come.
For a more detailed analysis of this and other Nextrend themes, download the Nextrend brochure.